• Developing Marketing Strategies for dLIST and the LIS Commons

      Sokol, Dominika; Papik, Richard; Simon, Ingeborg (2007)
      This paper, accompanied by a short workshop, introduces the development of marketing tools and strategies used to promote the LIS Commons and its basic infrastructure provided by dLIST. dLIST (http://dlist.sir.arizona.edu) â Digital Library of Information Science and Technology â was established at the University of Arizona in Tucson in 2002 as a cross-institutional, subject-based, open access digital archive for the Information Sciences, including Archives and Records Management, Library and Information Science, Information Systems, Museum Informatics, and other critical information infrastructures. dLIST currently contains approximately 800 documents and its registered user base has surpassed 1200. With the recent foundation of LIS Commons â an international consortium for scholarly communication in information science, dLIST has entered a new phase. The main goal of LIS Commonsâ members (schools as well as individual researchers) is to encourage their faculty to use and further develop the cross-institutional, interdisciplinary repository based on dLIST. This task requires a new marketing strategy corresponding to the current competitive environment. The dLIST approach and effort to fulfil these needs is discussed. During the workshop the main structure, interface, and functions of dLIST will be introduced as a part of the dLIST marketing strategy.
    • Marketing strategy of public and academic library, Case Study

      Kulovany, Lukas; Soukup, Jan; Papik, Richard; Simon, Ingeborg (2007)
      Not a long time ago, marketing was almost unrecognised and surely marginalised conception for libraries. Nowadays the situation is changing for the better. The libraries tend to slowly change their old passive management strategy for active market behaviour, there is a tendency to â go an extra mile for the clientâ . In my opinion it is the only way how to compare favourably in current competitive environment and not become obsolete and outmoded. The aim of this case study is to compare the marketing of two different sorts of libraries â academic library and public library. For the academic library we have chosen the SWOT analysis type of survey, for the public library the â four Pâ method. Considering the dissimilarity of those two sorts of libraries we regard the methods as the most appropriate. The objective of our case study is to verify the presumption that the public library has to make much bigger effort in its active market behaviour than the academic library.
    • Reasons for Competitive Intelligence Topics in Curriculum of Information and Library Schools

      Papik, Richard; Papik, Richard; Simon, Ingeborg (2007)
      The competitive intelligence topic is not only a popular and contemporary term; similarly as knowledge management, but also an important future concept of information positions development in labour markets. Competitive intelligence is also an analytical process of information on competition and markets via open sources; including by electronic sources and databases, vendors, and digital libraries. We can Also interpret that â intelligence is knowledge in actionâ . Information professionals have good and right information for forming of competitive intelligence professional status, which is so near positions of chief information officer or chief knowledge officer (CIO and CKO). To introduce LIS students with a content of CI is demanded, and why not to use new dimensions of information profession.