Developing Marketing Strategies for dLIST and the LIS Commons

Abstract

This paper, accompanied by a short workshop, introduces the development of marketing tools and strategies used to promote the LIS Commons and its basic infrastructure provided by dLIST. dLIST (http://dlist.sir.arizona.edu) â Digital Library of Information Science and Technology â was established at the University of Arizona in Tucson in 2002 as a cross-institutional, subject-based, open access digital archive for the Information Sciences, including Archives and Records Management, Library and Information Science, Information Systems, Museum Informatics, and other critical information infrastructures. dLIST currently contains approximately 800 documents and its registered user base has surpassed 1200. With the recent foundation of LIS Commons â an international consortium for scholarly communication in information science, dLIST has entered a new phase. The main goal of LIS Commonsâ members (schools as well as individual researchers) is to encourage their faculty to use and further develop the cross-institutional, interdisciplinary repository based on dLIST. This task requires a new marketing strategy corresponding to the current competitive environment. The dLIST approach and effort to fulfil these needs is discussed. During the workshop the main structure, interface, and functions of dLIST will be introduced as a part of the dLIST marketing strategy.