The challenging and critical role of information professionals in combating AIDS in India

Abstract

The nature of work for librarians/information professionals is undergoing a profound transformation, due to the arrival of deadly diseases like AIDS (Acquired Immunodeficiency Syndrome) and the change in information needs of the local community. This change necessitates much more professional expertise, updated knowledge, critical thinking and involvement in developing effective AIDS literacy programs. Information professionals serving in different libraries or potential information dissemination centers can provide dedicated services to society by helping to access AIDS information not only in urban settings but also in rural environments. This paper outlines strategies for effective collaboration in the context of AIDS literacy promotion efforts. It identifies a number of obstacles in the process of empowering the community and suitable measures essential for success.