How is knowledge about the consumer of information being applied in the design and delivery of information products and services?

Abstract

This article looks at how the consumer of data, information and knowledge becomes increasingly important in relation to the design and development of electronic information products and services. In web based environment, where products are bought and sold, such services are increasingly being â tailoredâ to suit the individual and community they serve. However, current situation has meant that there is an increasing need to provide access to data, information and knowledge electronically. Reasons for this include the growing number of potential users who value and need information but cannot or may not want to be serviced face-to-face even when remote access to electronic resources has become prevalent. There is a need to create electronic environments that can relate to the complex cultural, sociological and psychological needs of the consumer. This paper provides an overview of current theories and knowledge about the information consumer. It is informed by the commoditization of information and communication tech-nologies (ICTs), products and services, the use and non-use of information in Library and In-formation Science (LIS) discipline, the need to create appropriate learning environments and lastly, the perception that all people should have equal access to such products and services and that society should be inclusive. Examples are also provided of how and where knowledge is applied, highlighting the importance of IB knowledge. The paper concludes that a deeper understanding is needs to be developed as current application of knowledge about the information consumer is rudimentary. There is a need to apply and test current knowledge.