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    Regulating readers: the social origins of the readersâ advisor in the United States

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    Author
    Luyt, Brendan
    Issue Date
    2001
    Submitted date
    2007-07-08
    Keywords
    Reference Services
    Public Libraries
    History
    
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    Citation
    Regulating readers: the social origins of the readersâ advisor in the United States 2001, 71(4):443-466 Library Quarterly
    Journal
    Library Quarterly
    URI
    http://hdl.handle.net/10150/105897
    Abstract
    In this article I argue that the readersâ advisory service was a product of social forces operating in the context of early twentieth century capitalism. The work of French regulation theorists provides a framework for analyzing these forces using the concepts of regime of accumulation and mode of regulation. It suggests that American capitalism during this time was engaged in a process of defining a new mode of regulation capable of ensuring labor discipline and forging a market for consumer products among the public. The readersâ advisory service, in its efforts to develop a professional expertise for librarians, can be shown to be an experiment in contributing to the fulfillment of the needs imposed by the new mode of regulation. This experiment was conducted through the development of processes involving the legitimization of new ways of living, the â humanizationâ of books, the association of free time with the consumption of commodities, and the voluntary imposition of a system of discipline on patrons who availed themselves of the service.
    Type
    Journal Article (Paginated)
    Language
    en
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