Who's Zooming Whom? Attunement to animation in the interface

Abstract

A number of references in the Human-Computer Interaction literature make the common-sense suggestion that the animated zooming effect accompanying the opening or closing of a folder in the Apple Macintosh graphical user interface aids in a user's perception of which window corresponds to which folder. We examine this claim empirically using two controlled experiments. Although we did not find a statistically significant overall difference resulting from the presence or absence of the zooming effect, a post hoc analysis revealed a highly significant interaction between the experience of users with the Macintosh user interface and the zooming effect. This individual difference suggests that users become attuned to the informational content of the zooming effect with experience.