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    Behavioural complexity theory of media selection: A proposed theory for global virtual teams

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    Author
    Shachaf, Pnina
    Hara, Noriko
    Issue Date
    2007
    Submitted date
    2007-12-04
    Keywords
    Information Science
    Local subject classification
    behavioural complexity
    behavioral complexity
    media selection
    virtual teams
    
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    Show full item record
    Citation
    Behavioural complexity theory of media selection: A proposed theory for global virtual teams 2007, 33(1):63-74 Journal of Information Science
    Journal
    Journal of Information Science
    URI
    http://hdl.handle.net/10150/106462
    Abstract
    This study proposes a behavioural complexity theory for media selection in global virtual teams. This theory captures multiple contingencies into one holistic approach to media selection. Unlike existing linear and mechanistic theories of media selection, this heuristic theory moves away from the universal models that were previously proposed. The behavioural complexity theory assumes ambiguity and complexity of the media selection process in a nonlinear, organic, and holistic way. Behavioural complexity theory of media selection emphasizes the role of media repertoire, the ability of individuals to differentiate situations according to multiple contingencies, and their flexibility to effectively use multiple media in any particular situation. This theory is examined in a context of exploratory case study of global virtual teamsâ media selection in one of the leading fortune 500 corporations.
    Type
    Journal Article (Paginated)
    Language
    en
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