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dc.contributor.authorLondon, Scott
dc.date.accessioned2010-09-29T20:06:31Z
dc.date.available2010-09-29T20:06:31Z
dc.date.issued1993
dc.identifier.citationArizona Anthropologist 10:99-118. © 1993 Association of Student Anthropologists Department of Anthropology, University of Arizona, Tucson, AZ 85721en_US
dc.identifier.issn1062-1601
dc.identifier.urihttp://hdl.handle.net/10150/112064
dc.description.abstractPresidential rhetoric in the United States provides a window into the ideological legitimation of the state, including its military activities abroad. An analysis of rhetorical strategies in George Bush's public speech at the time of the Persian Gulf War reveals how gendered categories are employed to justify the war to the American public. Drawing on a dualistic conceptualization of "good" (hegemonic) versus "bad" (subordinate) masculinities, the President's war narrative describes a "noble" American military pitted against a "bestial" enemy. This process of legitimation is inseparable from a broader "moral regulation" of American society in which gendered identities are selectively cultivated and marginalized. Presidential rhetoric helps to reify these identities, which become, in turn, indispensable to the war effort.
dc.language.isoen_USen_US
dc.publisherUniversity of Arizona, Department of Anthropologyen_US
dc.titleGendered Categories in Presidential Rhetoric: Legitimation and the Gulf Waren_US
dc.typeArticleen_US
dc.identifier.journalArizona Anthropologisten_US
refterms.dateFOA2018-08-21T20:01:11Z
html.description.abstractPresidential rhetoric in the United States provides a window into the ideological legitimation of the state, including its military activities abroad. An analysis of rhetorical strategies in George Bush's public speech at the time of the Persian Gulf War reveals how gendered categories are employed to justify the war to the American public. Drawing on a dualistic conceptualization of "good" (hegemonic) versus "bad" (subordinate) masculinities, the President's war narrative describes a "noble" American military pitted against a "bestial" enemy. This process of legitimation is inseparable from a broader "moral regulation" of American society in which gendered identities are selectively cultivated and marginalized. Presidential rhetoric helps to reify these identities, which become, in turn, indispensable to the war effort.


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