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dc.contributor.advisorWallendorf, Melanieen_US
dc.contributor.authorWeinberger, Michelle
dc.creatorWeinberger, Michelleen_US
dc.date.accessioned2011-10-14T21:55:41Z
dc.date.available2011-10-14T21:55:41Z
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/10150/145436
dc.description.abstractResources (natural, economic, social, and cultural) that people rely on for support are sources of power for social and economic actors, including consumers, households, and firms. Resources are created in the interaction of two component parts: cultural knowledge and latent materials. Human actors need to apply appropriate cultural knowledge to latent material (objects, experiences, and potential relationships) in order for them to be converted into resources; cultural knowledge needs to be applied to latent materials to render them meaningful and useful. In this sense, agency and power, one's ability to act in the world, rest not only in resources but also in these underlying components. As such, there is ample motivation for marketers to study and understand not only resources, but also the role of cultural knowledge as an activator in contemporary society.The introductory chapter conceptually develops the thesis that cultural knowledge governs the successful activation and use of latent materials to generate resources. Since understanding cultural knowledge is so important, the introduction then motivates three separate empirical studies on the dynamic role of cultural knowledge in consumers' lives. Each focuses on either how cultural knowledge is (1) accumulated by individual consumers post socialization, (2) deployed by individual consumers, or (3) deployed through collective consumption. Each empirical study is a self-contained project with its own theoretical development and contribution to the marketing and sociology literature, yet each contributes to an overall theoretical understanding of cultural knowledge.
dc.language.isoenen_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.titleCultural Knowledge and Resources: Three Studies on the Role of Cultural Knowledge in Consumptionen_US
dc.typeElectronic Dissertationen_US
dc.typetexten_US
dc.identifier.oclc659752221
thesis.degree.grantorUniversity of Arizonaen_US
thesis.degree.leveldoctoralen_US
dc.contributor.committeememberLusch, Robert F.en_US
dc.contributor.committeememberSchau, Hope J.en_US
dc.contributor.committeememberZavisca, Janeen_US
dc.description.releaseDissertation Not Available (per Author's Request) / University of Arizona affiliates can find this item in the ProQuest Dissertations and Theses Full-text Databaseen_US
dc.identifier.proquest10504
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineManagementen_US
thesis.degree.namePh.D.en_US
html.description.abstractResources (natural, economic, social, and cultural) that people rely on for support are sources of power for social and economic actors, including consumers, households, and firms. Resources are created in the interaction of two component parts: cultural knowledge and latent materials. Human actors need to apply appropriate cultural knowledge to latent material (objects, experiences, and potential relationships) in order for them to be converted into resources; cultural knowledge needs to be applied to latent materials to render them meaningful and useful. In this sense, agency and power, one's ability to act in the world, rest not only in resources but also in these underlying components. As such, there is ample motivation for marketers to study and understand not only resources, but also the role of cultural knowledge as an activator in contemporary society.The introductory chapter conceptually develops the thesis that cultural knowledge governs the successful activation and use of latent materials to generate resources. Since understanding cultural knowledge is so important, the introduction then motivates three separate empirical studies on the dynamic role of cultural knowledge in consumers' lives. Each focuses on either how cultural knowledge is (1) accumulated by individual consumers post socialization, (2) deployed by individual consumers, or (3) deployed through collective consumption. Each empirical study is a self-contained project with its own theoretical development and contribution to the marketing and sociology literature, yet each contributes to an overall theoretical understanding of cultural knowledge.


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