Entrepreneurship New Venture: ValueXchange New Online Business-to-Business Lending Networking Machine
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractThis paper will first explain the entrepreneurial concept by stating the name of the venture and the service/product it delivers. Then, it will address the company's target customers/market, competitive environment, and provide a benchmark companies' analysis. The ultimate goal of this discussion will be to demonstrate the alternative value of this new venture concept. It will do so by identifying the current replacement service/product, the primary alternative value benefit, and the secondary alternative value benefit. In closing, the summary statement states the degree of leadership and innovation of the venture in the context of peer industries and the overall merits of proposed venture in the context of social value creation.
Degree ProgramHonors College