Re+: Changing the Way the World Hydrates

Abstract

Public concerns regarding drinking water sources are amassing as unhealthy contaminants become more prevalent. In 2008, Congress dedicated a hearing to the dangers of bottled water. Dangers such as plastic bottles leaking antimony, causing pulmonary injuries and skin cancer. Additionally, 2.5 million plastic bottles are thrown away every hour. As a result, bottled water profits dropped 6% in the first quarter of 2009, and 24 colleges have banned plastic bottles on their campus. Re+ delivers purified water to consumers on-the-go through single serve water bottle refill kiosks; helping them save money, and save the environment. Our target market will be exposed to a new type of vending experience that will seek to satisfy them beyond a physiological level. Through customizable bottles, customizable beverage options, and retail space that offers recognition and familiarity, consumers can fulfill their needs while simultaneously assisting a sustainable effort. Re+ employs on-site filtration, allowing for lower packaging and distribution costs, resulting in a business that is more efficient than bottled water, and has a minimum environmental impact. Re+ maintains the goal of diminishing plastic bottle waste by encouraging consumers to re-fresh, re-fill and re-use their water bottles.