Serplexus: Alternative Value of the Venture Concept

Abstract

This paper delves into the alternative value created by the Serplexus venture, a business concept developed by students in the McGuire Center for Entrepreneurship. It analyzes the resulting societal benefits from the implementation of a marketing tool aimed at connect service providers to consumers within a reasonable geographic area. The paper projects the environmental implications that widespread adoption of Serplexus would have, along with the social implications associated with encouraging individuals to become self‐employed. The ancillary benefits provided by Serplexus are compared based on technological and industrial benchmarks, and the placement of the service industry to which Serplexus belongs within the product diffusion curve is analyzed.