EVOLuSION Fitness: Social Entrepreneurship
Publisher
The University of Arizona.Rights
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.Abstract
The purpose of this paper is to investigate the alternative value created by EVOLuSION Fitness. EVOLuSION Fitness is a fitness facility that provides a holistic approach to wellness. Through group fitness, nutrition, and accountability classes, and accountability emails and texts, EVOLuSION Fitness is able to motivate individuals suffering from maintainable chronic conditions to exercise and make healthier lifestyle decisions. EVOLuSION Fitness creates social, experiential, and environmental alternative value. This is because clients can potentially improve their quality of life and even potentially increase their life expectancy. Furthermore, as individuals increase their activity, their bodies create endorphins, which in turn improves their mood and self-confidence. Because EVOLuSION Fitness is not like the typical gym, in that it does not have rows upon rows of cardio machines, its carbon footprint is relatively small. Overall, this company is revolutionizing the fitness and health industry.Type
textElectronic Thesis
Degree Name
B.S.Degree Level
bachelorsDegree Program
Honors CollegeEntrepreneurship