Fitness for the Ageless: The Aging Populations Fitness Facility

Abstract

Fitness for the Ageless is a fitness facility that will offer specialized services that will be tailored to the health needs of individuals ages 50-65. We will offer premium services that will focus on improving health related problems that come with age, such as diabetes, cardiovascular problems, arthritis, and osteoporosis. We will offer both social and experiential benefits to our customers and their communities through our innovative services. These benefits range from improved health and social activities in communities to the improved emotional state of individuals. People will be able to improve their health and decrease their medical expenses while socializing and creating friendships. We will differentiate ourselves from the current competition such as YMCA and FItCenter through our innovative and specialized health improving programs versus our competitor's limited services and therapeutic focus. We will improve our customer's lives and improve their social experiences in our service process. Fitness for the Ageless will enter a competitive market but through our programs and customer focus, we will remain profitable. Our facility will meet the aging baby boomer generations needs for a specialized fitness facility.