Billows Brewery Business Plan

Abstract

For my honors thesis, I have spent the last year working on a business plan for a new venture called Billows Brewery. This is a brewery that wants to reposition beer as a beverage to be consumed in the morning by producing unique flavored beers that complement breakfast meals. In this business plan, my team and I have created a marketing plan, sales plan, financial plan, industry and competitor analysis, and a productions/operation plan. In order to write this business plan, we had to do in-depth research that included focus groups and surveys. In addition, my team received a grant from The McGuire Center for Entrepreneurship for product development. After completing the business plan, we had to participate in an Innovation Day Showcase where we had to sell our business idea to real investors. We also had other formal investor presentations that we gave on this business plan throughout the year. In addition to the business plan, I individually completed an in-depth analysis on the alternate value of the venture by analyzing benchmarks in the industry. This analysis is placed before the formal business plan and after the statement of individual roles.