Effects of need for cognition, attribution of intent, and quality of argument on persuasion.
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azu_td_8906375_sip1_m.pdf
Author
Aune, Robert Kelly.Issue Date
1988Advisor
Burgoon, Michael
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The University of Arizona.Rights
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.Abstract
The interaction among need for cognition, level of mindfulness, and argument quality on attitude change was investigated. Two hundred ninety-six subjects classified as high or low need for cognition read either a strong or weak argument under conditions of aroused mindfulness or induced mindlessness. No main effects were found for level of mindfulness on message recall or reports of expended mental effort. Neither aroused mindfulness, high need for cognition, nor the interaction between the two produced different evaluations of argument quality or subsequent attitude change. A main effect for need for cognition was found for message recall and expended mental effort. High need for cognition individuals, whether in a mindful or mindless state, recalled more of the message and reported expending more mental effort than low need for cognition individuals.Type
textDissertation-Reproduction (electronic)
Degree Name
Ph.D.Degree Level
doctoralDegree Program
CommunicationGraduate College