Salient role-identity, attitude, and self-presentation: Self-monitoring and situation as moderators.
AdvisorSnow, David A.
Committee ChairSnow, David A.
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PublisherThe University of Arizona.
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AbstractThe concept of self-presentation plays a critical role in much sociological and psychological theorizing about human behavior. Although a number of experimental studies of self-presentation have been conducted, until recently theorizing about self-presentation has not been translated into testable hypotheses. This paper attempts to fill this void with an empirical examination of self-presentation as it applies to religious verbal self-presentation related to salient religious role-identity and religious attitude. This research on self-presentation was guided by two major theories: structural symbolic interactionism and trait psychology. The data, obtained from a sample of undergraduates to a questionnaire, provide an examination of the relationship between salient role-identity, attitude, and self-presentation taking into account individual differences in self-monitoring and situation. Two causal models were estimated with weighted least square (WLS) method using the program LISREL 7. The most important findings are that salient role-identity is more strongly associated with self-presentation for high self-monitors than for low self-monitors in both formal and informal situations; attitude is more strongly associated with self-presentation for low self-monitors than for high self-monitors in both types of situations; and situation and self-monitoring interact, so that the stronger association between attitude and self-presentation occurs for low self-monitors in formal situations, and the stronger association between salient role-identity and self-presentation exists for high self-monitors in informal situations. Implications and limitations of the findings are discussed.