Evaluating the effectiveness of a community water conservation demonstration/education project: Casa del Agua, Tucson, Arizona
AuthorFrance, Glenn William,1948-
Committee ChairWaterstone, Marvin
MetadataShow full item record
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractA sample population of single family residents living in Eastern Pima County, Arizona, that is the Tucson area, was examined to evaluate the effectiveness of a water conservation education tour. This tour is conducted at the Casa del Aqua water conservation research and public education house. Two populations were examined utilizing questionnaire surveys: a study group comprising the tour participants, and a control group of randomly selected Tucson area homeowners. Major findings included the following: (1) there were no significant initial differences between the control and study groups in terms of water conservation awareness, attitudes, knowledge seeking, or behavior adoptions; (2) the educational tour promotes increased water conservation awareness, generally positive shifts in water conservation attitudes, continued water conservation knowledge seeking, and increased water conservation structural response; and (3) the oral presentation of water conservation information, was more effective in promoting water conservation changes than a video tape presentation of the same material.
Degree ProgramGeography and Regional Development