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    A RHETORIC OF TECHNOLOGY: COERCION AND INTERVENTION IN TECHNOLOGY PRODUCTION AND UTILIZATION

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    Author
    Menchaca, David Anthony
    Issue Date
    2009
    Keywords
    metaphor
    metonymy
    production
    rhetoric
    technology
    ultilization
    Advisor
    McAllister, Kenneth
    
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    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    In this work I propose that the rhetoric of technology is a kind of machinery of meaning-making that creates symbolic technologies that exist parallel with, but are distinct from, the material technologies they represent. The creation of symbolic technologies is dynamic and influenced by multiple and disparate communicative and ideological operations ranging from the writing and reading of technical manuals to processes of cultural indoctrination. As such, I use Barry Brummett's Rhetorical Dimensions of Popular Culture to demonstrate that technology is a coercive cultural force I call techno-culture. Under the influence of techno-culture, technical manufacture must be viewed as technology production and technical use must be viewed as technology utilization. This reformulation of terms emphasizes the fact that technology is manufactured and used according to the preferred significations of techno-culture. Fortunately, as the rhetoric of technology uncovers the processes by which techno-culture propagates hegemonic structures, the rhetoric of technology also provides users and manufacturers with the means to intervene. Metaphor and metonymy, as modes of meaning-making, are those means.
    Type
    text
    Electronic Dissertation
    Degree Name
    Ph.D.
    Degree Level
    doctoral
    Degree Program
    Rhetoric, Composition & the Teaching of English
    Graduate College
    Degree Grantor
    University of Arizona
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