• Login
    View Item 
    •   Home
    • UA Graduate and Undergraduate Research
    • UA Theses and Dissertations
    • Dissertations
    • View Item
    •   Home
    • UA Graduate and Undergraduate Research
    • UA Theses and Dissertations
    • Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of UA Campus RepositoryCommunitiesTitleAuthorsIssue DateSubmit DateSubjectsPublisherJournalThis CollectionTitleAuthorsIssue DateSubmit DateSubjectsPublisherJournal

    My Account

    LoginRegister

    About

    AboutUA Faculty PublicationsUA DissertationsUA Master's ThesesUA Honors ThesesUA PressUA YearbooksUA CatalogsUA Libraries

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Adjunct Faculty: Branding Ourselves in the New Economy

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    azu_etd_1665_sip1_m.pdf
    Size:
    978.4Kb
    Format:
    PDF
    Description:
    azu_etd_1665_sip1_m.pdf
    Download
    Author
    Piscitello, Victor Joseph
    Issue Date
    2006
    Keywords
    Higher Education
    Committee Chair
    Rhoades, Gary
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    The field of higher education offers a wealth of literature concerning part-time, adjunct faculty. While the decision to employ this category of labor is crucial to the financial exigency of many institutions this study adopts the perspective of the individual employee and to investigate the motivations and strategies that adjuncts employ in order to teach in the field of higher education. To date, the majority of the literature concerning adjuncts has been written from the perspective of the full-time, tenure track academician. This paper investigates the perspective of adjunct faculty in higher education; specifically the personal branding efforts carried out in the execution of an adjunct's day-to-day job requirements. Additionally the study examines the economic situation - what I am calling "the new economy" - in which an adjunct must function and how this has impacted their career. And finally, the study looks at how adjunct faculty fit in and transition among the multiple taxonomies in which they have been cast by researchers.The study was a qualitative analysis of twelve adjuncts who possessed varying levels of terminal education achievement. Some temporary laborers are clearly valued by the institutions that hire them because of the skill and expertise they bring to the schools, while others rely on relationships with the decision makers to formulate a career in their chosen field. The findings from this study indicate that adjuncts clearly employ a broad variety of personal branding and selling strategies in order to maintain a foothold in the field of higher education. Future directions include the opportunity for longitudinally investigating the impact that personal branding plays in educational career as well as the impact adjuncts have on students' educational experience.
    Type
    text
    Electronic Dissertation
    Degree Name
    PhD
    Degree Level
    doctoral
    Degree Program
    Higher Education
    Graduate College
    Degree Grantor
    University of Arizona
    Collections
    Dissertations

    entitlement

     
    The University of Arizona Libraries | 1510 E. University Blvd. | Tucson, AZ 85721-0055
    Tel 520-621-6442 | repository@u.library.arizona.edu
    DSpace software copyright © 2002-2017  DuraSpace
    Quick Guide | Contact Us | Send Feedback
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.