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    Understanding semantic priming: Evidence from masked lexical decision and semantic categorization tasks

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    Author
    Hector, Johanna Elizabeth
    Issue Date
    2005
    Keywords
    masked semantic priming
    lexical decision
    unconscious processing
    prime awareness
    Committee Chair
    Forster, Kenneth I.
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    There are now extensive behavioral and neuropsychological evidence to indicate that semantic information of a word can be activated without conscious awareness. However, semantic activation alone may not be sufficient for observing semantic priming effects in masked lexical decision task. In the following study, two tasks were used: lexical decision and semantic categorization. Conscious awareness of the prime was systematically manipulated by varying the duration of the prime and by varying the placement of the mask in the prime-target presentation sequence. Priming effects were observed in the semantic categorization task at prime durations of 42 milliseconds but no semantic priming was observed for the same prime duration in the lexical decision task. However, semantic priming effects began to emerge in lexical decision at the longer prime durations (55 & 69 ms) and under the least effective prime-mask presentation sequences. It is proposed that semantic activation alone is not sufficient for semantic priming effects in the lexical decision task but that central executive involvement is necessary, if only at the lowest level, for facilitatory effects to be observed. Furthermore, no such central executive involvement appears to be required for the semantic categorization task. The priming effects obtained in this task is interpreted in terms of a "decision priming" effect.
    Type
    text
    Electronic Dissertation
    Degree Name
    PhD
    Degree Level
    doctoral
    Degree Program
    Psychology
    Graduate College
    Degree Grantor
    University of Arizona
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