Expanding the Visual Identity of Cord of Hope Ministry: Or, One Way Graphic Design Can Benefit the World

Abstract

One question has plagued me since the moment I entered into the Visual Communications program - does this degree have the power to improve the world? I doubted the power of graphic design because it was not seeking a cure for cancer, ending world hunger or pacifying war. I passionately love my field, but how could it be of any benefit? This question dogged my heels, nipping until I set out for an answer. I chose to expand the visual identity of a ministry called Cord of Hope, an organization within a Tucson church. Using their pre-existing logo, I designed business collateral, posters, newsletters and a website with the hope that their visual expansion would result in greater connections with the community they sought to serve. I was delightfully surprised at the results. The organization has blossomed and grown deeper into the heart of Tucson. It has connected with other ministries that are serving the city. Furthermore, the ministry has grown in its identity as a whole, resulting in confidence, security, and hope for what is to come. As for the question that previously nagged me, I answer it confidently with a “yes, design can indeed improve the world.”