NTD Architecture: Strategies of Architecture Management

Abstract

Award-winning jazz musician, Dave Grusin said, "Outside-the-box thinking works best if you know what's inside the box first." When applied to the defining characteristics of leadership and management, this philosophy reveals how business, ideas, and profits are propelled forward through a clear understanding of the qualities of strategic management. This thesis sets out to analyze business situations of an architectural firm in order to obtain a unique point of view of a firm's operational actives, structure, and policies. In order for this research to be of most value to the participating architectural firm, this thesis will result in a detailed report that includes an evaluation of its industry structure, an assessment of the firm's resources and capabilities, as well as a set of detailed recommendations designed to help the firm improve its competitive position.