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    An Undergraduate Consulting Methodology

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    azu_etd_mr_2012_0200_sip1_m.pdf
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    Author
    Ware, David George
    Issue Date
    2012-05
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    As a field, Management Consulting is mostly unknown to students of public universities. This unfortunate circumstance is a product of favoritism of elite, private colleges in the hiring processes of most consulting firms. Regardless of the presence or lack of intention of pursuing management consulting as a career path, undergraduates can benefit from the application of management consulting principles, especially in terms of business problem solving. Undergraduate consulting field projects help to hone analytical skills, apply course material, and serve the community. In order to more easily facilitate undergraduates participating in such projects, this thesis first outlines best practices by top firms in the management consulting industry. It then adapts these best practices to provide a broad methodology for undergraduate use in pursuing consulting projects, as well as a specific methodology for one of the more common undergraduate--‐level consulting tasks: marketing analysis and design. The thesis then applies these methodologies through a case study, a consulting engagement performed by Eller Consulting Club for a local entrepreneur. Finally, the thesis provides guidelines for securing employment in the management consulting industry, focusing on the interview process. True to consulting form, the thesis is presented in a straightforward, easily accessible slide deck.
    Type
    text
    Electronic Thesis
    Degree Name
    B.S.B.A.
    Degree Level
    bachelors
    Degree Program
    Honors College
    Management Information Systems
    Degree Grantor
    University of Arizona
    Collections
    Honors Theses
    Honors Theses

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