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    A SEQUENTIAL PERSUASION STRATEGY'S IMPACT ON THE MATERNAL ROLE IN ATTENDING WELL CHILD CLINICS

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    Author
    Parrott, Roxanne, 1954-
    Issue Date
    1987
    Keywords
    Communication in pediatrics.
    Persuasion (Psychology)
    Patient compliance.
    Patient satisfaction.
    
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    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    A field experiment was conducted in a pediatric clinic to learn what impact use of a sequential persuasion strategy would have on the maternal role in attending well child exams. It was found that mothers who received an initial smaller request to sign a card pledging to bring a child for well child exams reported that they would attend significantly more often than mothers who did not receive the initial smaller request. Use of a FITD technique did not erode pediatrician credibility, maternal interpersonal attraction, or maternal satisfaction with the health care experience. The pledge card was significantly associated with higher ratings of health organization credibility. Several maternal characteristics were also examined for associations with maternal attitudes in this context and significant relationships were found regarding income, age, occupation, ethnicity, and education.
    Type
    text
    Thesis-Reproduction (electronic)
    Degree Name
    M.A.
    Degree Level
    masters
    Degree Program
    Graduate College
    Communication
    Degree Grantor
    University of Arizona
    Collections
    Master's Theses

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