An exploration into compulsive buying behavior

Abstract

This study was designed to explore the nature of compulsive buying behavior with respect to self esteem and money attitude variables. Conjointly, a newly developed screening device, the Compulsive Buying Scale, was used to test its ability to discern compulsive buying tendencies amongst consumers. Comparison was made with participating members of intact compulsive buying help groups and "normal" consumers. Compulsive buyers were found to significantly differ from normal consumers on variables tested. Compulsive buyers were found to have lower self esteem with money attitudes reflecting obsession with money and its perceived power and prestige. Likewise, compulsive buyers differed significantly on the Compulsive Buying Scale adding support to the validity of the scale.