The effect of assertive and unassertive content and assertive and unassertive communication style on perceptions of relational messages, attractiveness, and communication satisfaction

Abstract

This study was conducted to explore the effects of expressing negative feelings and opinions through aggressive, assertive, empathic assertive, and unassertive content combined with assertive and unassertive styles. Perceptions of relational messages, attraction, and communication satisfaction were assessed. Several hypotheses were advanced. Results indicate that verbal content and communication style affected relational message interpretations. They did not, however, affect perceptions of attraction and communication satisfaction. Several implications were discussed concerning the evaluations of assertive and unassertive content and style.