The effect of assertive and unassertive content and assertive and unassertive communication style on perceptions of relational messages, attractiveness, and communication satisfaction
AuthorStern, Lesa Ann, 1965-
AdvisorBurgoon, Judee K.
MetadataShow full item record
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractThis study was conducted to explore the effects of expressing negative feelings and opinions through aggressive, assertive, empathic assertive, and unassertive content combined with assertive and unassertive styles. Perceptions of relational messages, attraction, and communication satisfaction were assessed. Several hypotheses were advanced. Results indicate that verbal content and communication style affected relational message interpretations. They did not, however, affect perceptions of attraction and communication satisfaction. Several implications were discussed concerning the evaluations of assertive and unassertive content and style.
Degree ProgramGraduate College