Parents' perception of children's evaluative criteria in clothing purchases: The consumer socialization process
AuthorSnyder, Lisa Jean, 1960-
KeywordsBusiness Administration, Marketing.
Sociology, Individual and Family Studies.
MetadataShow full item record
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractThe purposes of this study were to examine the effects of socialization processes and antecedent variables on children's evaluative criteria for clothing purchases and to examine antecedent variables on the socialization process. A total of 500 parents of children from the first through sixth grade were systematically selected from the Directory of Catalina Foothills School District and mailed a questionnaire. Using principal components factor analysis on parental socialization variables and on evaluative criteria items, nine factors were developed. Based on stepwise multiple regression analysis for each hypothesis, it was concluded that antecedent variables have direct influence on socialization process variables which, in turn, impacts the outcome variables. Antecedent variables, however, tended to have limited direct influence on outcome variables but have an indirect effect on outcome variables only through socialization variables.