Decision behavior under circumstances of preferred option unavailability: An empirical investigation
AuthorPotter, Richard Ellis, 1954-
KeywordsBusiness Administration, Management.
AdvisorBeach, Lee Roy
MetadataShow full item record
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractResearch examined what decision makers do when, after screening out unacceptable options in preparation for making a choice from among the acceptable survivors, they find that all of the survivors have become unavailable. Subjects were presented options in the form of rooms to rent and required to screen them to prepare a 'short list' from which a choice could be made. They also rated the importance of the room's characteristics. Then they were told that the rooms on the short list all had been rented, and that no new rooms had become available so they would have to create a new short list from among the previously rejected rooms. Then they re-screened the rejected options and re-rated the importance of the characteristics of the rooms. It was found that nearly 90% of the subjects would prefer to begin again with new options rather than re-screen rejected options. It also was found that when forced to re-screen rejected options, subjects reduced their ratings of the importance of the options' characteristics.