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dc.contributor.advisorHavens, William H.en_US
dc.contributor.authorDavis, Sarah Lee, 1945-
dc.creatorDavis, Sarah Lee, 1945-en_US
dc.date.accessioned2013-04-03T13:23:20Z
dc.date.available2013-04-03T13:23:20Z
dc.date.issued1994en_US
dc.identifier.urihttp://hdl.handle.net/10150/278402
dc.description.abstractThe problem addressed is the public's lack of awareness of the contributions of landscape architects and other natural resource professionals to the practices of land stewardship. One solution is a travel guide to be developed using marketing and interpretive principles. The research question is: what should be the content of the travel guide such that it would increase public awareness about landscape architecture and related natural resource professions and their role in land stewardship? The scope included research for planning the guide: it excluded collection of specific project information. A questionnaire was administered to landscape architects at two professional meetings. The major findings include which topics best explain the profession, and the types of projects that should be selected. These findings are valuable to natural resource professional societies and to publishing industry marketers, and for use in pursuing grant funding to continue the guide's development.
dc.language.isoen_USen_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.subjectAgriculture, Forestry and Wildlife.en_US
dc.subjectArchitecture.en_US
dc.subjectRecreation.en_US
dc.titleThe development of travel guide specifications to increase the awareness of landscape architecture and natural resource managementen_US
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
thesis.degree.grantorUniversity of Arizonaen_US
thesis.degree.levelmastersen_US
dc.identifier.proquest1357275en_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineRenewable natural resourcesen_US
thesis.degree.nameM.S.en_US
dc.identifier.bibrecord.b31948376en_US
refterms.dateFOA2018-08-17T13:16:51Z
html.description.abstractThe problem addressed is the public's lack of awareness of the contributions of landscape architects and other natural resource professionals to the practices of land stewardship. One solution is a travel guide to be developed using marketing and interpretive principles. The research question is: what should be the content of the travel guide such that it would increase public awareness about landscape architecture and related natural resource professions and their role in land stewardship? The scope included research for planning the guide: it excluded collection of specific project information. A questionnaire was administered to landscape architects at two professional meetings. The major findings include which topics best explain the profession, and the types of projects that should be selected. These findings are valuable to natural resource professional societies and to publishing industry marketers, and for use in pursuing grant funding to continue the guide's development.


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