Swallowing health ideology: Vitamin consumption among university students in the contemporary United States
AuthorHardenbergh, Loren Ito
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PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractThe moral coloring of eating behavior in the contemporary U.S. reflects the value placed on taking charge of one's health through diet, exercise, and self-control. At the same moment that health promotion efforts focus on individual responsibility, the population is experiencing time famine, or a chronic shortage of time that does not allow people to live as they think they should. In this context, health behaviors such as exercise and a health-balanced diet may be compromised. Vitamin consumption is one way that individuals maintain a moral identity in the face of time pressure. Drawing on twenty open-ended interviews, this paper explores the multiple meanings vitamins have in the lives of vitamin users, including their role as food substitutes and productivity enhancers. Issues related to efficacy and the tension between biomedical sources of health information and localized "embodied" knowledge also receive attention.
Degree ProgramGraduate College