• Login
    View Item 
    •   Home
    • UA Graduate and Undergraduate Research
    • UA Theses and Dissertations
    • Dissertations
    • View Item
    •   Home
    • UA Graduate and Undergraduate Research
    • UA Theses and Dissertations
    • Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of UA Campus RepositoryCommunitiesTitleAuthorsIssue DateSubmit DateSubjectsPublisherJournalThis CollectionTitleAuthorsIssue DateSubmit DateSubjectsPublisherJournal

    My Account

    LoginRegister

    About

    AboutUA Faculty PublicationsUA DissertationsUA Master's ThesesUA Honors ThesesUA PressUA YearbooksUA CatalogsUA Libraries

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    The impact of network structural position on the contributory influence of attitude and subjective norm on behavioral intention: A multilevel test

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    azu_td_3060943_sip1_m.pdf
    Size:
    2.865Mb
    Format:
    PDF
    Download
    Author
    Wolski, Stacy
    Issue Date
    2002
    Keywords
    Speech Communication.
    Sociology, Social Structure and Development.
    Advisor
    Jackson, Sally
    Bonito, Joseph
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    Within contemporary views of attitude formation and change, two sources of influence are assumed to be available to the decision-maker when faced with making a behavioral decision. The first source represents information about consequences of engaging in the behavior and it is based on an individual's attitude. The second is based on normative information about the opinions held by others. Both attitudinal and normative influence can contribute to decision-outcomes, but there is little known about what factors impact the relative contribution of one over the other. In addition to individual level perceptions of a behavior, the context in which a decision is made also influences how individuals make behavioral decisions. The Structural Theory of Social Influence (SSI) proposes that network position, one of many contextual properties, explains how individuals weigh information from both attitudinal and normative sources (Friedkin, 1998). A multilevel test of this explanation is presented. Micro-level variables were based on individual level perceptions of attitude and subjective norm. A decision context was measured by social network analysis to create the macro-level variable of network position. This study focused on a decision context that was constructed of faculty and their behavioral intentions regarding a set of teaching behaviors. The results from a cross-level test (between the macro- and micro-level variables) suggest that network position does not explain variation attitudinal influence. These results are discussed in terms of the SSI and in how they inform diffusion processes. It is proposed that a theory of the balance between attitudinal and normative influence should include individual, behavioral, as well as structural level predictors of interpersonal influence.
    Type
    text
    Dissertation-Reproduction (electronic)
    Degree Name
    Ph.D.
    Degree Level
    doctoral
    Degree Program
    Graduate College
    Communication
    Degree Grantor
    University of Arizona
    Collections
    Dissertations

    entitlement

     
    The University of Arizona Libraries | 1510 E. University Blvd. | Tucson, AZ 85721-0055
    Tel 520-621-6442 | repository@u.library.arizona.edu
    DSpace software copyright © 2002-2017  DuraSpace
    Quick Guide | Contact Us | Send Feedback
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.