Using group support systems for strategic planning with the United States Air Force: The effects of a facilitator's using technology to structure verbal and electronic communication to increase quality output and improve group member satisfaction with the interaction process

Abstract

Strategic planning is a critical part of establishing an organization's direction. Although strategic planning is utilized throughout the United States Air Force today in various forms, group sessions can become time-consuming without structured planning and a focus on group communication. Computer-supported strategic planning is one way of making effective use of technology to improve the strategic planning process. This research implements a group support system (GSS) as a communication tool to facilitate the strategic planning process. The researcher investigates effects of a facilitator's using technology to structure verbal and electronic communication, with the goal of increasing quality output and improving group member satisfaction. This project was completed at Mountain Home Air Force Base with the support of the 366th Wing. As predicted, a GSS facilitator's structuring verbal and electronic communication improved the quality of the strategic plan, reduced time to complete a strategic plan, and increased satisfaction with the strategic planning process. The results did not indicate increased commitment to implement the strategic plans developed by a group using GSS facilitation.