The effect of misanthropy on health care avoidance: Implications for communication research

Abstract

A study was conducted to measure the effects of misanthropic attitudes towards physicians on the avoidance of health care for both treatment and preventive purposes. Demographic and other attitudinal and behavioral variables were also measured. Results indicated that income, age, health status, cancer preventing and detection beliefs and health care misanthropy were all related to subjects' health care avoidance for treatment-oriented purposes. Age, sex, use of blood pressure screening tests, and objective health status were significantly associated with avoidance of health care for preventing purposes. As well, those who rated high on misanthropy measures were more likely to patronize non-traditional health care providers than traditional medical doctors. A discussion of communication theories which may provide some explanation for health care avoidance is also given.