When politics means having to say you're sorry: An empirical test of the effectiveness of political apologies
AuthorWabnik, Alisa Ilene, 1970-
AdvisorKenski, Henry C.
MetadataShow full item record
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractPoliticians are notorious for finding themselves in the middle of scandals that endanger their reputations and careers. How do they get out of it? This study tested four account strategies politicians could use: denials, excuses, justifications, and apologies. Language expectancy theory was applied to test several hypotheses. Results partially supported the concept of apologies as positive expectancy violations, but did not reveal differences among account types in terms of voters' positive impressions, blame attributions, and intent to vote for the politician. Situation, which was not expected to be a relevant factor, did result in large variability. The implications of this study for future research were also explored.
Degree ProgramGraduate College