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    Can Purchases Make Us Happier? Perhaps, if We Tell Others about Them

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    Author
    Bastos, Wilson
    Issue Date
    2013
    Keywords
    Happiness
    Material and Experiential Purchases
    Regard
    Verbal Sharing
    Word of Mouth
    Management
    Consumer Behavior
    Advisor
    Brucks, Merrie
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Embargo
    Release after 07-Feb-2014
    Abstract
    The question of what type of purchase (i.e., experiential vs. material) typically advances more happiness has been answered (Van Boven and Gilovich, 2003). This dissertation employed three different manipulation methods across six studies to investigate what underlies this effect. A consistent pattern of results demonstrated that verbal sharing (i.e., telling others) helps explain the superiority of experiential purchases in advancing happiness. Moreover, I found that people's greater inclination to share about their experiential (vs. material) purchases is driven by their expectation of being more highly regarded by their listeners. Taken together, these findings shed light on a behavioral (i.e., sharing) and psychological process (i.e., expected regard) that help us understand why experiences make people happier than do material objects.
    Type
    text
    Electronic Dissertation
    Degree Name
    Ph.D.
    Degree Level
    doctoral
    Degree Program
    Graduate College
    Management
    Degree Grantor
    University of Arizona
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