A Business Guide to Successfully Navigating the Benefits and Risks of Social Media
AuthorRoscarillo, Megan Michele
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PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractSocial media was once something that was used for solely personal purposes but recently it has become common practice for some businesses to have social media profiles. All companies today are forced to consider what role social media will play in their businesses. There are both benefits and risks involved with using social media in the corporate setting, so businesses’ reactions to social media have been mixed; some companies have banned the use of social media in their company while management in other companies have not even addressed the issue and allow their employees to freely use social media at work. Social media is a murky topic to navigate and many businesses do not even know how begin to approach it. This guide serves to outline both the benefits and the risks involved with social media, to identify strategies companies can employ to reduce the risks of using social media, and to help businesses create a social media policy that is right for their unique circumstances.
Degree ProgramHonors College
Management Information Systems