Wellspark Health: Worksite Wellness Programs for Small and Medium Sized Business

Abstract

Over the past two decades, obesity in America has more than doubled as our society continued rewarding the destructive habits that contribute to poor health. This business plan is a detailed layout of the development of WellSpark Health, a company that provides comprehensive wellness programs to the small and medium sized businesses. With the increasing health insurance premiums linked to rising obesity rates and the prominence of related chronic illnesses, WellSpark’s preventative solutions bring together all affected parties in order to spur healthy life style changes. While small businesses purchase our programs, WellSpark then provides our services to the client company’s employees. The plan looks at why WellSpark Health chose to target small and medium sized demographic and the details of what we offer through our wellness program. The strategies WellSpark Health will implement to marketing its brand and mission in the community, the operations, as well as our plans for expansion, risk analysis, and financial analysis of the value of our company to investors, the economy, and the local community best demonstrate the feasibility of WellSpark Health being a thriving business. This is a composite of the efforts of four individuals from the McGuire Entrepreneurship Program.