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    Wellspark Health: Worksite Wellness Programs for Small and Medium Sized Business

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    azu_etd_mr_2013_0056_sip1_m.pdf
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    Author
    Del Franco, Armani Pietro
    Carroll, Madison
    Linebaugh, Katharine
    Moreno, Brad
    Issue Date
    2013
    Advisor
    Lusch, Robert
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    Over the past two decades, obesity in America has more than doubled as our society continued rewarding the destructive habits that contribute to poor health. This business plan is a detailed layout of the development of WellSpark Health, a company that provides comprehensive wellness programs to the small and medium sized businesses. With the increasing health insurance premiums linked to rising obesity rates and the prominence of related chronic illnesses, WellSpark’s preventative solutions bring together all affected parties in order to spur healthy life style changes. While small businesses purchase our programs, WellSpark then provides our services to the client company’s employees. The plan looks at why WellSpark Health chose to target small and medium sized demographic and the details of what we offer through our wellness program. The strategies WellSpark Health will implement to marketing its brand and mission in the community, the operations, as well as our plans for expansion, risk analysis, and financial analysis of the value of our company to investors, the economy, and the local community best demonstrate the feasibility of WellSpark Health being a thriving business. This is a composite of the efforts of four individuals from the McGuire Entrepreneurship Program.
    Type
    text
    Electronic Thesis
    Degree Name
    B.S.B.A.
    Degree Level
    bachelors
    Degree Program
    Honors College
    Entrepreneurship
    Degree Grantor
    University of Arizona
    Collections
    Honors Theses

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