Wellspark Health: Worksite Wellness Programs for Small and Medium Sized Business
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PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractThis thesis compiles my work in the Entrepreneurship program at the University of Arizona. Along with three other team members, this business plan was created for a potential venture concept. 69% of Americans in the U.S. today are considered overweight or clinically obese. Being overweight can cause preventable illnesses including diabetes, coronary artery disease, high blood pressure, stroke, and heart attack. Americans obesity challenges cost employers over $1.3 trillion annually due to rising health insurance premiums, productivity loss, and absenteeism. Through conducting secondary and primary research, in‐depth interviews with industry experts and business owners, Wellspark Health was created by four students in the Eller Entrepreneurship Program to help businesses combat the financial costs of obesity and empower individuals to live healthier lives. Unlike traditional worksite wellness programs, Wellspark combines best practices from the industry with customizable solutions for both employers and their employees. The program consists of both online and onsite tools and support from health coaches and registered dieticians. Wellspark will initially target businesses with between 50‐250 employees because this demographic is not being served by current wellness programs.
Degree ProgramHonors College