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    Different Like Me: Social Exclusion and the Recognition of Creativity in Advertising Organizations

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    Author
    Koppman, Sharon
    Issue Date
    2015
    Keywords
    Culture
    Evaluation
    Inequality
    Work and Occupations
    Sociology
    Creativity
    Advisor
    Leahey, Erin
    Zavisca, Jane R.
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Embargo
    Release after 31-May-2018
    Abstract
    Historically considered a "gift" from an other-worldly source, today creativity is championed by politicians and business leaders for its economic value. Yet we know relatively little about how people and ideas come to be viewed as creative in real-world business organizations. In this dissertation, I examine the social process of recognizing creativity through an investigation of a quintessential creative industry--advertising. Using a mixed methodological approach, I draw on original data collected through a survey of a probability sample of U.S. advertising agencies, semi-structured interviews with survey respondents, and several months of participant observation in an agency. I find that social exclusion shapes the recognition of creativity in these ostensibly open and tolerant sectors of the labor market. Socioeconomic status and gender affect occupational entry and advancement through evaluations that rely on familiarity with high-status culture and identity characteristics that match artistic stereotypes to signal creativity. Additionally, the assessment of creative work itself is used as a form of boundary work to exclude those outside the profession from making contributions considered creative. Taken together, this dissertation suggests that although creativity has been widely heralded as a force for expanding opportunity and social progress, inequality plays an enduring role in the formation and maintenance of this workforce.
    Type
    text
    Electronic Dissertation
    Degree Name
    Ph.D.
    Degree Level
    doctoral
    Degree Program
    Graduate College
    Sociology
    Degree Grantor
    University of Arizona
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