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    Taser International, Inc. Valuation - The Influence of Behavioral Finance on a "News Stock"

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    Author
    Underhill, Alison Tate
    Issue Date
    2015
    Advisor
    Singh, Arvind
    
    Metadata
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    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    During the course of the 2014-2015 academic year, I was involved in the Chartered Financial Analyst (CFA) Investment Research Challenge, representing the University of Arizona. This challenge required that a team in undergraduate or graduate education value the company Taser International, Inc. and deliver a buy, hold, or sell recommendation to CFA professionals and sell-side analysts. After conducting a fundamental analysis of the company, we delivered a sell recommendation. The 12-month target price that we calculated to be the true value of TASR was $20.82, a 22.3% decrease from the stock's January 21, 2015 closing price of $26.80 (this was the date where we turned in our recommendation to the CFA Society of Phoenix for grading). In our valuation, one of our main arguments to sell the stock was that it's price was heavily influenced by news headlines. This paper analyzes the behavior of investors as they incorporate rationality (rather irrationality, in this case) in their stock selection, and how biases like judging the value of a company based on headlines will provide an artificially inflated market price, as it did in our valuation of Taser International, Inc.
    Type
    text
    Electronic Thesis
    Degree Name
    B.S.B.A.
    Degree Level
    bachelors
    Degree Program
    Honors College
    Finance
    Degree Grantor
    University of Arizona
    Collections
    Honors Theses

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