Sugarcoating the Problem: The Effect of CSR on Consumer Health Judgments
PublisherThe University of Arizona.
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AbstractThis thesis aims to make a contribution to the study of the American epidemic of obesity by examining the behavior of both corporations and consumers, while taking into account the current regulatory state of the food and drink industry. It includes information about Corporate Social Responsibility (CSR) that leads to a study to determine if the perception a consumer has about a food and/or drink corporation based on its CSR initiatives has an effect on the perception the consumer has about its respective products in terms of health content. Academics can use this research in further determining the impact of CSR on consumer behavior. Those involved in law and policy can use this research in determining if there are any regulatory actions that can be enforced in food and drink production to better inform and educate consumers about the health content of the products they may like, purchase, and consume. Current research and review suggests that more information and discussion between food and drink corporations and society concerning both CSR efforts and products may affect current consumer attitudes and in turn, alter unhealthy purchase patterns. Ultimately, this might be a step towards alleviating obesity in the United States.
Degree ProgramHonors College