The Good, The Bad, & The Ugly: Crisis Management Across Industries
AuthorArbogast, Audrey Kathryn
AdvisorSchau, Hope Jensen
MetadataShow full item record
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractThis thesis examines the organizational use of traditional and new media in public relations tactics when confronted with a crisis. Taking from the elements from the Social- Mediated Crisis Communication model, the primary question is what is the best combination of response types when accounting for the locus of control and source of the crisis? In order to understand how organizations handle and fare a crisis, four organizations in crisis were observed: The Baltimore Ravens, The Los Angeles Clippers, SeaWorld, and Target. This sample covers three different types of organizations: Sports (NFL and NBA), Entertainment, and Retail. The public addresses issued by these organizations were cross-examined with previous research in the topic to look for trends, similarities, and differences in the quantity and type of responses. At the conclusion of this study, there were different outcomes of the different response strategies for the four organizations. Based on these findings, recommendations for other organizations facing a crisis are made.
Degree ProgramHonors College