Endosport

Abstract

The following thesis document is a self-leadership assessment coupled with a detailed business plan for an athletic apparel venture named Endosport, LLC. The leadership assessment is comprised of self-assessment tests, including the CSES and Tolerance for Ambiguity Assessment, as well as an analysis of frequently cited skills of effective leadership, a 360° evaluation feedback and summary, as well as a plan to improve leadership and a statement on personal leadership desires and ambitions. Following the leadership self-assessment are a personal statement of team responsibilities and the Endosport business plan. Endosport is a proposed athletic apparel venture that sells base layer garments that utilize proprietary cold pack inserts that help regulate the body temperature of the wearer to improve comfort and performance. Included in the business plan are go-to-market strategies, customer validation and industry analysis, legal assessments, and financial projections.