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Furusato and Emotional Pilgrimage Ge Ge Ge no Kitaro and SakaiminatoThe town of Sakaiminato, on the western coast of Japan, has revitalized its local economy through the transformation of the downtown into a tourist destination for fans of the popular manga creator Shigeru Mizuki. The strategy used by the local community closely replicates the traditional pilgrimage patterns established in Japan; however, the focus has been shifted from a religious to secular world view. While the iconography and meaning has changed, the emotional resonance has remained the same, with fans of the series developing a shared sense of community and a connection to some trans-societal force. This attempt to link older religious practices with modern fan cultures has been further strengthened by directly tying tourism with new releases of Mizuki's work.