POLICY ISSUES IN CABLE COMMUNICATIONS

Abstract

Cable communications constitutes a complex and dynamic new medium for both selective and mass distribution of entertainment and information programming, as well as new information exchange services. The complexity of technical, operational, social, political, and economic issues relating to cable probably exceeds that of any electronic communications development to date. Fortunately, there are relevant experiences from many other communications operations -- common carriers, broadcasters, the publishing industry, etc. -- which provide insights into the probable evolution of cable communications and into the many policy issues which exist or will arise. By carefully selecting from among several options for industry structure and integration, it should be possible to achieve -with minimal detailed regulation -- a cable communications industry which encourages diversity of information and entertainment services, guarantees access by all responsible interests, avoids excesses of monopoly powers, and is truly responsive to public needs and interests. That, at least, is the objective of the Administration’s current Cabinet-level policy review.