Assessing the Factors Involved in Provider Preference and Willingness to Pay for Informational and Screening Services

Abstract

Specific Aims: The purpose of this study is to assess rural community members in Cochise County, Arizona, to determine if healthcare screenings and informational sessions are desired by the community members for chronic disease states, and from which healthcare providers the community members prefer to obtain these services. Identify which health professional rural members are most likely to seek for healthcare screening. Identify which health professional rural members are most likely to seek for healthcare informational sessions. Determine if rural community members are willing to pay for healthcare screening and informational sessions. Methods: This descriptive study obtained data through 350 questionnaires distributed during selected Cochise County community events in late 2011. Main Results: 341 surveys were completed. The majority of results favored physicians with 47.7% of the people stating they would very likely attend a health care screening conducted by a physician. 34.5% responded they would very likely attend an informational session conducted by a physician. Of the respondents willing to pay for health screenings, 63.9% would pay $30 or less. 70.9% stated they would not be willing to pay for an informational session. However, the majority of participants, 61.3%, indicated they would utilize pharmacists for OTC questions. Regarding questions about prescription medications, 43.4% would go to pharmacists, and similarly, 44% indicated they use physicians. Conclusions: As seen from the results, pharmacists are underutilized by rural community members; except for OTC questions. Respondents with higher levels of education were also more likely to prefer and attend events held by pharmacists.