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dc.contributor.advisorHarris, Robinen
dc.contributor.authorVan Maren, Benjamin Philip
dc.creatorVan Maren, Benjamin Philipen
dc.date.accessioned2017-08-10T18:47:49Z
dc.date.available2017-08-10T18:47:49Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/10150/625231
dc.description.abstractSince 2013, the United States has seen a rise in syphilis incidence to epidemic proportions, especially among young men who have sex with men (MSM) who utilize geosocial networking (GSN) applications (apps) to find dates and hookups. Syphilis is an easily treatable sexually transmitted disease (STD). In response to this epidemic, the Pima County Health Department has been developing interventions to reduce the incidence of syphilis. In this study, we tested the effectiveness of using GSN apps to increase syphilis awareness and facilitate communication between MSM and health officials. Informed by survey results, the county created a “Health Advisor” app profile on select GSN apps for MSM. Two phases of app messaging were conducted over six months with different styles of messaging. We found a passive style of messaging was more effective in terms of user response and frequency of conversations that include health information than an active style. Geosocial networking apps are an efficient medium to distribute health information and alert community members about a syphilis or health concerns, especially to high-risk groups. Future public health efforts should be aimed at strengthening the credibility, presence, and scope of the health official on the GSN apps.
dc.language.isoen_USen
dc.publisherThe University of Arizona.en
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en
dc.titleUsing Geosocial Networking Apps to Promote Syphilis Awareness and Health Resourcesen_US
dc.typetexten
dc.typeElectronic Thesisen
thesis.degree.grantorUniversity of Arizonaen
thesis.degree.levelbachelorsen
thesis.degree.disciplineHonors Collegeen
thesis.degree.disciplinePublic Healthen
thesis.degree.nameB.S.en
refterms.dateFOA2018-06-30T18:08:47Z
html.description.abstractSince 2013, the United States has seen a rise in syphilis incidence to epidemic proportions, especially among young men who have sex with men (MSM) who utilize geosocial networking (GSN) applications (apps) to find dates and hookups. Syphilis is an easily treatable sexually transmitted disease (STD). In response to this epidemic, the Pima County Health Department has been developing interventions to reduce the incidence of syphilis. In this study, we tested the effectiveness of using GSN apps to increase syphilis awareness and facilitate communication between MSM and health officials. Informed by survey results, the county created a “Health Advisor” app profile on select GSN apps for MSM. Two phases of app messaging were conducted over six months with different styles of messaging. We found a passive style of messaging was more effective in terms of user response and frequency of conversations that include health information than an active style. Geosocial networking apps are an efficient medium to distribute health information and alert community members about a syphilis or health concerns, especially to high-risk groups. Future public health efforts should be aimed at strengthening the credibility, presence, and scope of the health official on the GSN apps.


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