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    Sustainable Fashion: Breaking the Myth

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    Author
    Ward, Rachel Allyn
    Issue Date
    2017
    Advisor
    Bhappu, Anita
    
    Metadata
    Show full item record
    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    Sustainable fashion is "clothing, shoes, and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socioeconomic aspects" (Green Strategy, 2017). Sustainable fashion has gained traction over the past 20 years amongst researchers, retailers, manufacturers, and especially consumers. For my thesis, I am investigating whether fashion retailers are truly reducing the environmental impacts of producing their apparel brands or if they are simply incorporating new consumer preferences into their business operations in an attempt to capture a new segment of consumers. I describe the current state of sustainable fashion, several retailers that have chosen to participate in the sustainable fashion movement, and how these retailers are currently serving their green customers. The retailers discussed throughout my thesis include both fast-fashion retailers and apparel brands that claim to sell sustainable fashion and market themselves as such to consumers. I will discuss their related supply chain operations, as well as the environmental and social impacts of those processes alongside attitudes and behaviors of green consumers. Based on my analysis, I offer conclusions as to whether sustainable fashion is, in fact, attainable.
    Type
    text
    Electronic Thesis
    Degree Name
    B.S.
    Degree Level
    bachelors
    Degree Program
    Honors College
    Retailing & Consumer Sciences
    Degree Grantor
    University of Arizona
    Collections
    Honors Theses

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