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Sidney_J_short_bio.pdf
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200.6Kb
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Description:
Final Accepted Manuscript
Author
Levy, Sidney JayAffiliation
Department of Marketing, University of ArizonaIssue Date
2017-05-15
Metadata
Show full item recordPublisher
EMERALD GROUP PUBLISHING LTDCitation
Sidney J. Levy: an autobiography 2017, 9 (2):127 Journal of Historical Research in MarketingRights
© Emerald Publishing Limited.Collection Information
This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.Abstract
Purpose - This autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of branding. Design/methodology/approach - This paper is an autobiographical essay, a personal history. Findings - The reminiscence illustrates the way life experiences evolve, showing the interaction among personal growth, education, career choices and work experience that led to Professor Levy's contributions to the field of marketing education and its research literature. Originality/value - The paper describes a unique life, and an unusual explication of the personal life sources of influential ideas. It is novel in its large perspective and integrative narrative, and the unusual exposure of its various conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education.Note
24 month embargo; Received 20 June 2016ISSN
1755-750XVersion
Final accepted manuscriptAdditional Links
http://www.emeraldinsight.com/doi/10.1108/JHRM-06-2016-0013ae974a485f413a2113503eed53cd6c53
10.1108/JHRM-06-2016-0013